Although it may create an instant shine, the chemical washes given many new rugs strip the wool of its lanolin, which is a natural stain repellent. New Moon rugs when new may not appear as shiny as some others, but there is a reason for that. New Moon rugs are not given harsh chemical washes. The natural patina reveals itself after a few years of exposure to light and air, actually improving with age. With a bit of care, a rug washed only with soap and water will improve with age, developing a soft, silky patina.

“I was walking past a rug gallery and was frozen in place by the iridescence of one of your rug.” Retail Client – Menlo Park, CA