There are few things left in the world that are created as part of a living supply chain — touched by human hands every step of the process. 
A New Moon rug is one of those things.

A Legacy of Integrity



Our founder — artist and renowned rug historian, John Kurtz — has had a lifelong appreciation for art and craftsmanship. After studying at the Pennsylvania Academy of the Fine Arts and Accademia di Belle Arti in Florence, he dedicated his career to spreading awareness and celebrating the art of hand-knotted rugs.

In 1993, John developed an outlet for his creative process by taking his more than 20 years of experience dealing antique rugs to create original designs under the New Moon label. After discovering an extraordinary partner in Nepal with whom he could make his vision a reality, New Moon was born. 

Since 2004, John’s daughter Erika Kurtz has guided the business into the next generation, thanks to her formative years spent traveling and learning the industry with her father and sisters. 

Today, Erika’s daughter Izzy is following in her footsteps — participating in the design process, experiencing Nepalese culture, and exploring her budding passion for handcrafted rugs — continuing the Kurtz family tradition that New Moon has become.


New Moon is a proud founding member of GoodWeave — a global nonprofit that works to end child labor and provides services to working mothers. 

One of our most differentiating qualities is our almost all-women employee environment, including many mother-daughter teams. This facet of New Moon supports our legacy of empowering future generations to continue in the same line of work as their parents — often taking on new roles and furthering their careers — to build a strong foundation for the future of their families and communities.

New Moon & Nepal

In the early 1990s, John traveled to Nepal on behalf of USAID to advise the country’s rug industry on best practices to capture a larger share of the U.S. market. During his time with USAID, John began exploring the idea of creating his own line of rugs and envisioned Nepal as a possible home for production. Two main goals became his focus during the brainstorming for New Moon: the artistic integrity of the design, and the integrity of the culture in which the design would be transformed from a painting into fine art underfoot.


Since its inception, New Moon has aided in the movement to improve the Nepalese rug industry by advocating that our founding principles become the industry standard. New Moon workshops in Nepal are praised as a model for responsible business. Frequent foreign visitors — from the UN to various human rights groups — testify to the impact New Moon has made in third-world business examples. Our pledge to the highest standards of working conditions is demonstrated by our long-standing and internationally-recognized commitment to fair treatment of employees and socially responsible business practices, as well as New Moon’s continued support and active participation with our workshops in Nepal.

“What an absolutely gorgeous fit! The rug is totally perfect in my bedroom and I just adore it! Thank you so much!”

Retail Client – West Hartford, CT

“It's here and I LOVE it, LOVE it, LOVE it! Worth the wait. Charge away.”

Retail Client – South Bend, IN

“I have been looking for a 6x9 rug for my dining area and was pleasantly surprised to see your sale items. In the ideal world, the rug would coordinate with the Goldleaf rug that I purchased from you several years ago. I had a terrific experience working with you in the past and would be glad to do so again if I can find a rug that would suit.”

Retail Client – North Bergen, NJ

“Just thought you'd like to know our gorgeous rugs arrived on Monday! We are thrilled with them, have worked some room colors around them, and our Ponte Vedra decorator is delighted to personally see some of your work. Thanks so very much for all your help and care in shipping. Hope to see you in your new studio when we come back up to Wilmington in December. We still need a dining room companion rug.”

Retail Client – Ponte Vedra, FL

“Always a pleasure working with a local family business... they were extremely accommodating to my needs... allowing me to see the rugs in my space before I had to make a decision...& even delivered them for me!! Always a pleasure to shop & admire all the varieties of art...just wish I could afford everything in the store! Thanks again everyone!!!”

Retail Client – Wilmington, DE

“Thanks so much for preparing those custom renderings. They are great. I really want them! The good thing is that I have stopped looking and KNOW what I want. In the meantime, I will dream about your rugs and hopefully order them this year. Thanks for understanding and trying your best to work with me. You {Erika Kurtz} and your dad {John Kurtz} couldn't have been more pleasant to work with.”

Retail Client – Ridgewood, NJ

“I have lived in the Southwest for 40 years and I have never seen anything as striking and authentic as your Mesa Collection. Artist John Kurtz is a true genius at design.”

Retail Client – Santa Fe, NM

“I looked through your website, and I love the collections.”

Designer – Bridgehampton, NY

“The rugs are well-made and beautiful and the design is stunning! The staff at New Moon was very accommodating, easy to work with and very helpful! I highly recommend New Moon for people who want high quality, unique and gorgeous rugs!”

Designer – Morristown, NJ

“WE LOVE OUR RUGS. They make such a difference now that we have taken away the old ones that they made room for ... little moments of joy ... a la JD Kurtz! And now we have our "Tangent" out as well and our 2nd floor is starting to look serene, at least at floor level.”

Retail Client – Philadelphia, PA

“We have two New Moon ‘Persia’ rugs. They are the most beautiful pieces of furniture we own and they've been our best household investments. The carpets make our home warm and inviting, indeed they are ‘art we use every day.’ Our children learned to walk on them and in 10 years of heavy family use I can certify that the rugs seem to be made of iron as they've held up beautifully. We purchased the carpets through a dealer but when we've called New Moon in Delaware the staff have bent over backwards to be helpful. New Moon has great products made by great people!”

Stephen Daane M.D. – Retail Client – Oakland, CA

“I was walking past a rug gallery and was frozen in place by the iridescence of one of your rugs.”

Retail Client – Menlo Park, CA

"Read your email showing the Spring Collection with the newest designs and colors, and I must say they get more beautiful every season. It is a treat for the eyes to witness such creativity. I often try to imagine what a room would look like featuring one of your new rugs (I must admit to lusting after a few of them). I introduced my sister to the collection on your design studio website. She found a rug that would be perfect for their new master bath. If she's lucky it will still be available when they've reached the final stage of re-modeling. If not there are many others that will be suitable. Just wanted to compliment all of you at Kurtz for your designs, color selection, and quality. Just beautiful."

Retail Client – Bozeman, MT

“Our experience with New Moon Rugs has been absolutely wonderful; they have a ‘soul’, one that is personable, responsive and caring. They have something for every style interior even while their designs maintain timelessness. That’s one sophisticated, elegant product.

Terry Hurt – Designer – Truckee, CA

“I saw New Moon rugs on television on a Mountain Lake public television show called ‘Rustic Living.’ A designer had chosen New Moon rugs to decorate an Adirondack style home. Very pretty.”

Retail Client – Shelburne, VT

“In 1995 we purchased our first rug from New Moon. As a result of their quality, uniqueness and service we’ve been customers ever since! We consider each rug a piece of art that complements the rooms in our home and eclectic decorating style.”

Retail Client – Wilmington, DE

"New Moon Rugs has impeccable customer service and the quality of their rugs is outstanding. I will only buy New Moon Rugs from now on."

Retail Client – Los Angeles, CA

"I can not begin to tell you how happy we are with the rug! It is truly perfect. I smile every time I walk down the stairs. Thank you.”

Kim Oxholm – Retail Client – Glenside, PA

“They arrived this afternoon. Beautiful! Hard to choose one, but I think the larger one wins for size. We are spending some time trying to find a place for the smaller one since we cannot bear to part with it. Thanks for getting the rugs to us in good time. They really are beautiful.”

Retail Client – Springville, NY

“New Moon rugs are awesome quality and even look better 'live' than on the Web. They are great to deal with and seem like a really good company. I have 2 now with another 2 on the way!!”

Caroline Donahue – Retail Client – Atherton, CA