Early on, John was invited by USAID to travel to Nepal to advise the rug industry there on the ways to best capture a larger share of the US rug market for Nepal. It was during this time that John began exploring the idea of creating his own line of rugs and envisioned Nepal as a possible home for the production. Two main business goals became the focus of his attention during the brainstorming for New Moon – the artistic integrity of the design and structure, and the integrity of the culture in which the design would be transformed from a painting into a work of art for the floor.
LEADING THE WAY FOR POSITIVE CHANGE
New Moon has helped to create a standard of business ethics yet to be equaled in Nepal. The rugs would be made with the integrity and social responsibility John was unwilling to compromise on in order to make his dream a reality.
Since its inception, New Moon has been successful in aiding a larger social movement to change the rug industry of Nepal. It has done this by advocating that the standards created for its own production become a part of the standards for the entire industry. By encouraging, supporting, and funding the establishment of Goodweave it has further changed the industry by working to eliminate child labor in the rug industry. New Moon makes beautiful rugs that not only change the look of your home but also change the lives of individuals half way around the world.
WORLD RENOWNED WORKSHOPS
New Moon workshops in Nepal are well-known as a world-class model for responsible business. Frequent foreign visitors, from the UN to various human-rights groups, testify to the impact New Moon has made in third-world business examples. Our commitment to the highest standards of working conditions is demonstrated by our long-standing and internationally-recognized commitment to fair treatment of employees and socially responsible business practices, as well as New Moon’s continued support and active participation with our workshops in Nepal.